The second collaboration with ETH, which is the most known universities in the city of Zürich, Switzerland. In cooperation with the student Daniela. The topic; sustainable food, with the title “Liebe dein Essen Restlos” which means; love your food until your last piece and don’t throw anything away.
The idea of the implementation was quite clear, because of the existing concept. So, I just had to transform it into a nice design, which I was enjoying. Her brief was stunningly prepared, therefore I had all my information for doing a good job. The testing area was the cafeteria at the university itself. So students observed the behavior of other students, who were confronted with the ad. In order to reduce their food waste.