The first collaboration with ETH, which is the most known universities in the city of Zürich, Switzerland. In cooperation with the student Sandro. The topic; climate friendly choice, with the idea of attending about greenhouse gas emissions on their menus, at the university cafeteria.
The idea of the implementation was quite clear, because of the existing concept. So, I just had to transform it into a nice design, which I was enjoying. His brief was stunningly prepared, therefore I had all my information for doing a good job. The testing area was the cafeteria at the university itself. So students observed the behavior of other students, who were confronted with the ad. In order to reduce their greenhouse gas emissions.